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Pressed™ Blog

A Vibrant Way to Celebrate

Join us in commemorating Pride and supporting LGBTQQ+ youth with three limited-edition labels.

At Pressed, we strive to promote authenticity, embrace inclusivity and celebrate diversity in everything we do. For us, Pride is a time when these values come together in special and beautiful way that enables us to make real, meaningful change. In honor of Pride, and for the third year in a row, we’ve partnered with LYRIC, a Bay Area non-profit that works to support LGBTQQ+ youth and their families by providing education enhancement, career training, leadership development, and more.

As part of our partnership, we teamed up with two talented artists to create three limited-edition Pride juices that will be available in June and July. A portion of the proceeds from the sale of these juices ($0.10 per bottle) will benefit this instrumental organization. With your help, Pressed will donate up to $25,000 to support LYRIC in its mission.

Meet the Artist

In support of LYRIC, we were lucky enough to team up with two special artists, Loveis Wise and Ashley Lukashevsky, who created one-of-a-kind labels for three of our most popular blends. Not only did each artist create their own label showcasing their individual work, but for the first time ever, the two teamed up and created a third label together.

Loveis Wise

Hometown: Washington, DC

An artist and illustrator from Washington, D.C., Loveis Wise currently resides in Los Angeles where they create joy-filled, colorful dreamscapes inspired by chosen family and community.

Loveis’ label for Greens 3 is a tribute to both nature and the care and nurturing that occurs within the queer community. “I really wanted to create a piece for my label that spoke to appreciating the copiousness nature provides for us all and how it relates to how we should all take care of one another,” they explain. “I placed nature spirits and fairies, symbolizing protectors and guides, in the soil as they are adding touches of magic and sweetness to the roots.”

Loveis’ collaboration with Pressed represents an opportunity to give back to the community in a meaningful way that celebrates what Pride is all about. “Pride to me means showing up authentically for every part of ourselves, taking time to be in gratitude for how far we’ve come, and having unabashed fun with loved ones!”

Ashley Lukashevsky

Hometown: Honolulu, HI

Originally from Honolulu, this Los Angeles-based visual artist uses their work to focus on issues related to immigrant rights, racial justice, LGBTQIA+ equality, and gender equity. Teaming up with organizations that include the ACLU, Reform LA Jails, Planned Parenthood, the California Endowment, and Al Otro Lado, Ashley Lukashevsky uses art to call attention to oppressive power structures with the aim of dismantling them.

Colorful and uplifting, Ashley’s label for Citrus 2 is themed around friendship, a cornerstone of Pride. “For me, Pride is an opportunity to celebrate my queer friendships (which is most of my friendships),” they say. “In this piece, four friends are linking arms, surrounded by blooming flowers and fruits. When you’re in supportive relationships (especially queer community), what you can create for yourself and others is so much greater and beautiful than alone.”

A Delicious Collaboration

Not only are Loveis and Ashley inspiring artists but they are also good friends and combined their talents to collaborate on our Strawberry Orange Mango Smoothie label. The result is a vivid, animal-themed depiction of strength and freedom. “Both Ashley and I wanted to bring in some of our favorite animals, mine being the jaguar and Ash’s being the crane symbolizing wisdom, beauty, and strength as the soar together," says Loveis.

“I wanted our colors to be vibrant and exciting," says Ashley. I love to draw soaring birds, to me it represents unbounded freedom and exploration, and I wanted to bring that into the piece I collaborated on with my bestie, Loveis Wise.”

Be sure to shop all three Pride label juices now available in-store and online.