Skip to main content
Pressed™ Blog

Grounded in Goodness

In honor of Earth Month, we’re partnering with Kiss the Ground, an organization on a mission to awaken people to the possibilities of regeneration, by rebuilding soil to restore landscape function and to help counteract the effects of climate change.

At Pressed, we continue to strive towards sustainability, especially when it comes to sourcing our ingredients. That's why for the entire month of April, we’re partnering with Kiss the Ground, an organization on a mission to awaken people to the possibilities of regeneration and inspire participation in this movement by educating and engaging through media, communications, workshops, courses, immersive programming, and advocacy. Kiss the Ground’s Farmland Program is committed to helping farms transition to holistic farming practices for more resilient crops, more nutrient-dense food and, most importantly, help counteract the effects of climate change. Read on to learn more about our partnership with this environmentally minded organization and how you can play a role in this soil-first initiative.

What is regenerative agriculture?

Regenerative Agriculture describes farming and grazing practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil biodiversity – resulting in both carbon drawdown and improving the water cycle.

For Kiss the Ground, the successful advancement of regenerative agriculture includes these integral pillars equally: Indigenous knowledge, holistic management, and cutting-edge science.

While there are many definitions, at Pressed, we choose to describe regenerative agriculture in the following: Regenerative Agriculture is a holistic land management practice that leverages the power of plants to build soil health, crop resilience and nutrient density. At the same time, it offers increased yields and vitality for farming and ranching communities. The system draws from centuries of research by the global communities of Indigenous people, organic farming, Holistic Management, and agroforestry. Research continues to reveal the damaging effects to soil from tillage, agricultural chemicals, salt-based fertilizers, and carbon mining. Regenerative Agriculture reverses this paradigm to build for a regenerative future.

What are the benefits of regenerative agriculture?

The benefits to regenerative agriculture, both for the planet and the farmers themselves, are bountiful. Here are just a few:

  • Increased soil fertility for more nutrient-dense food
  • Decreased erosion rates for higher soil water retention
  • Increased soil health for higher carbon storage carbon
  • Higher crop yields and increased resiliency to pests, droughts and flood
  • Reduced use of synthetic fertilizers, herbicides, insecticides, and livestock feed

What is Kiss the Ground?

Kiss the Ground is a nonprofit on a mission to awaken people to the possibilities of regeneration and inspire participation in this movement through media, communications, education, workshops, immersive programming, and advocacy. Since being established in 2013 with the goal of creating societal awareness around the extraordinary potential of healthy soil, Kiss the Ground has educated and activated tens of millions across the world.

More About Our Partnership

For the entire month of April, Pressed is partnering with Kiss the Ground and spotlighting its Farmland program which supports farmers and ranchers in their transition to regenerative agriculture by providing access to soil health training, funding opportunities, educational resources, and a growing community of regenerative producers and land stewards at various stages of regeneration. As part of our campaign, we’ve designed a special “Save the Soil” label for our Greens 2 juice.

We invite you to learn more about the regenerative agriculture movement and Kiss the Ground’s Farmland Program here. And this Earth Day only, if you bring in any two plastic bottles to be recycled at any Pressed store location on April 22, you’ll enjoy a limited-edition Greens 2 free!

Like Kiss the Ground, we are committed to building a more regenerative future. Taking small steps together can have a big impact on creating a happier, healthier planet - from the soil up. You can learn more about our ongoing sustainability efforts here.

Learn more about Kiss the Ground here.